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Gisteren vond het crossmediagames seminarie plaats in Amsterdam (NL), we konden daar dan ook niet op ontbreken. Naast een perfect gekozen locatie, de Club 11, was het programma om de vingers af te likken. Onderdelen zoals “connected mobile gaming”, “(Massive) multiplayer gaming”, “TV play along”,”Edutainment en serious gaming” alsook “viral gaming” en “crossmedia games strategieën” [...]

Endrone en BeforeTheHype hebben de handen opnieuw in elkaar geslagen en een nieuw viraal game ontwikkeld waar je vrienden kan uitdagen om een partijtje strafschoppen te trappen.
Hoe werkt het?
Probeer om zoveel mogelijk doelpunten te maken en wordt koning van de groene mat. Door het uitdagen van vrienden of willekeurige spelers krijg je de kans om [...]

Om onze klanten nog beter en professioneler van dienst te kunnen zijn is Endrone nu ook lid van het interactief advertising bureau IAB.

Wat doet IAB?
Het Interactive Advertising Bureau Belgium (IAB Belgium) is een beroepsvereniging die de actoren binnen de digitale en interactieve communicatiemarkt in België samenbrengt. Haar 109 leden (maart 2005), werken er samen aan [...]

Deze morgen (donderdag 18 januari) vond het Adobe Flex event, georganiseerd door MMUG, plaats in het Crown Plaza hotel te Antwerpen. Een aantal interessante sprekers kwamen via een showcase Flex 2.0 uit de doeken doen. Via een hele reeks technologische uitleg en inzage in de methodologie, die ze hebben gebruikt om het project tot een [...]

Een tijdje geleden werden we gecontacteerd om deel uit te maken van een onderzoek in verband met gamevertising (gamemarketing). Door het beantwoorden op een aantal vragen, die tevens hieronder terug te vinden zijn, werd er een duidelijk beeld gecreëerd omtrent de verwachting van gamemarketing en virale marketing voor 2007. Endrone was er bij om te [...]

Ik ben er van overtuigd dat gamevertising een nog groter geheel van de (Endrone) business zal innemen en deel van de markt in beslag zal nemen.
Wist je dat gamevertising (game marketing) het snelst groeiende reclamemedium is?
In 2006 was er maar liefst een groei van 40%. Een studie vermeldt dat dit de komende jaren telkens met [...]

Online game development kan in sommige gevallen een belangrijke peiler zijn in uw virale marketing campagne. Mensen zijn de dag van vandaag meer dan ooit bewust dat alles draait rond het verzamelen van gegevens. Wanneer er geen funfactor aan deze handeling is gekoppeld, dus niets in return wordt gegeven, zullen gebruikers vaak ook snel afhaken.
Daarom [...]

Virale marketing is een strategie om individuelen er toe aan te zetten om jouw marketing boodschap de wijde wereld in te sturen. Op die manier kan je voor een exponentiële groei van je marketing boodschap zorgen via een eeuwenoude strategie, namelijk mond-tot-mondreclame maar dan op een “georganiseerde” manier.
Eén van de meest klassieke voorbeelden van virale [...]

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